Our Brand Identity

Since our founding in 1997 as the National Association of Volunteer Programs in Local Government, NAVPLG has been the leading professional association dedicated to supporting and empowering leaders of volunteer programs in the public sector. In 2024, we proudly adopted our new name—the National Association of Volunteer Program Leaders in Government—to reflect the growth of our membership and our commitment to serving leaders at all levels of government, including local, state, tribal, and federal agencies.

NAVPLG’s brand identity is rooted in its unwavering dedication to its mission, vision, and core pillars: leadership, education, advocacy, networking, and information exchange. These principles guide every aspect of who we are, from the tools and resources we provide to the collaborative community we foster.

Our logo, color palette, typography, and voice work in harmony to reflect our professionalism, inclusivity, and innovation. Together, they communicate our mission to elevate volunteer engagement, inspire public service leaders, and create lasting, meaningful change in communities across the nation.

Explore our brand identity and discover how NAVPLG embodies its purpose through thoughtful design, clear communication, and a shared commitment to empowering leaders in volunteerism.

Our Logo

The NAVPLG logo features a modern, streamlined design that reflects the organization’s commitment to volunteerism in government. It incorporates bold, clean lines to convey professionalism and stability and a dynamic, interlocking design that symbolizes the collaborative nature of volunteer program leaders working together.

The NAVPLG logo reflects the organization's connection to government through the symbol of a rotunda. The dome is supported by five pillars representing NAVPLG’s mission to strengthen volunteer programs through leadership, education, advocacy, networking, and information exchange. As a resource and expert organization, the bottom arch supports the rotunda, providing foundational support to the pillars and connecting upward to the star, symbolizing professionalism, growth, and leadership. The gradient effect of the color palette suggests the star is illuminating the entire logo. The color gradient represents the diversity of NAVPLG members and the programs, agencies, and communities they serve.

This refreshed logo captures the spirit of NAVPLG’s mission and the vital role that volunteers and volunteer program leaders play in the public sector.

Our Color Palette

The NAVPLG color palette combines vibrant warmth with cool depth, creating a dynamic and balanced palette that conveys energy, trust, and professionalism.


- Bright Orange – A warm, energetic orange that exudes enthusiasm, friendliness, and creativity, drawing attention to key elements.

- Sunny Yellow – A cheerful, sunny yellow that suggests positivity, optimism, and approachability, adding a sense of brightness and accessibility.
- Teal Green – A calming teal that represents growth and renewal,  conveys professionalism and reliability, and provides balance, grounding the palette and adding a modern, refreshing touch.
- Deep Blue – A stable and trustworthy blue, conveying professionalism and reliability, providing a strong visual anchor within the scheme.
- Navy – A deep navy blue that suggests depth, authority, and sophistication, enhancing the palette with a sense of gravitas and structure.

Together, these colors create a versatile yet dependable palette, perfect for NAVPLG’s continued focus on the professional development of volunteer engagement leaders in the public sector.

Our Typography

The Roboto font family was chosen for NAVPLG’s brand identity because it reflects the organization’s commitment to professionalism, accessibility, and modernity. With its clean, geometric structure and versatile design, Roboto embodies the forward-thinking and inclusive values of NAVPLG.

  • Professional and Approachable: Roboto’s balanced proportions and legibility ensure that NAVPLG’s communications maintain a professional tone while being welcoming and easy to read, resonating with diverse audiences across government and volunteer leadership.
  • Modern and Adaptable: As a modern sans-serif typeface, Roboto conveys a sense of innovation and relevance, aligning with NAVPLG’s mission to stay at the forefront of the evolving field of volunteer engagement. Its versatility allows it to adapt seamlessly across digital and print platforms, reinforcing the association’s presence in a variety of contexts.
  • Clarity and Impact: With its wide range of weights and styles, Roboto allows NAVPLG to create visually dynamic materials that are both functional and engaging. Whether in headers, body text, or callouts, the font ensures clarity and impact, enhancing the effectiveness of the association’s messaging.

By adopting Roboto, NAVPLG has embraced a typeface that reflects its core values while supporting a cohesive and impactful brand presence, ensuring that all communications are consistent, professional, and engaging. Due to limitations of our website provider, the selection of "Ariel" has been used on the website as it closely aligns with Roboto.

Our Voice

The voice of the National Association of Volunteer Program Leaders in Government (NAVPLG) reflects the organization’s core mission, vision, and values, brought to life through its logo, color palette, typography, and strategic goals. It is a voice that resonates with professionalism, inclusivity, empowerment, and innovation, designed to inspire and support volunteer engagement professionals across all levels of government.

Key Characteristics of NAVPLG’s Voice

  1. Professional and Credible
    NAVPLG’s voice reflects the organization’s standing as a trusted leader in volunteer engagement within government. It conveys authority and expertise while maintaining accessibility, ensuring that messages resonate with a diverse audience, from seasoned professionals to newcomers in the field.

  2. Empowering and Supportive
    NAVPLG’s messaging inspires confidence and encourages growth. It emphasizes the value of professional development, collaboration, and resource sharing, fostering a sense of empowerment among members as they lead impactful volunteer programs.

  3. Innovative and Forward-Thinking
    Aligned with its modern logo and clean typography (Roboto), NAVPLG’s voice embodies innovation and adaptability. It embraces forward-thinking strategies and solutions, emphasizing the organization’s role as a catalyst for advancing volunteerism within government.

  4. Inclusive and Community-Oriented
    NAVPLG’s voice celebrates diversity and inclusivity, ensuring that all members feel valued and connected. It reflects the organization’s commitment to building a supportive community of volunteer leaders who collaborate to strengthen civic engagement and public service.

  5. Inspirational and Mission-Driven
    Grounded in its mission and pillars, NAVPLG’s voice inspires members to lead with purpose and passion. It highlights the transformative power of volunteerism in creating stronger, more resilient communities, aligning all messaging with the organization’s overarching vision.

Examples in Application

  • Taglines and Headlines: Short, impactful statements that energize and motivate, such as Leading Volunteerism Together or Empowering Volunteer Leaders in Government.
  • Educational Materials: Clear, accessible, and supportive language that provides actionable insights and resources for professional growth.
  • Membership Communications: Warm and welcoming tones that emphasize community, collaboration, and the benefits of being part of a national network of leaders.
  • Advocacy and Public Outreach: Inspiring, mission-driven language that highlights the importance of volunteer engagement and NAVPLG’s role in driving change.

NAVPLG’s voice is a reflection of its vibrant brand identity and unwavering dedication to supporting volunteer program leaders. It is a voice that builds trust, fosters connection, and inspires action, ensuring the organization remains a beacon for professionals in the field.

Our Previous Logos

    




NAVPLG’s logo has evolved to reflect the organization’s growth and the shift toward a more digitally connected world. The original logo (1997) and subsequent logo (2012), with its two-pronged plug graphic and the tagline "Plug into your peer network," symbolized NAVPLG’s foundational mission of connecting volunteer program leaders across the public sector. As our society has embraced a more digital, wireless approach to communication, NAVPLG has transitioned to a modern logo that speaks to this new era. The new design incorporates a bold, circular icon with colors that evoke inclusivity, energy, and unity. The iconic government rotunda with five columns and star represent NAVPLG’s ongoing commitment to supporting volunteer leaders in the public sector. While we’ve moved away from the physical plug, our mission to connect, empower, and inspire remains stronger than ever, now with a modern visual identity that aligns with today’s digital landscape.